SNDYS was born from a love of fashion, family, and adventure. Co-founders Melanie Purcell and Lauren Gocher, two close friends from Sydney’s Sutherland Shire, created the brand out of their shared passion for creativity and self-expression. For both women, Sunday was a special day—a day of newness and spending quality time with loved ones. This concept inspired the name SNDYS (pronounced “Sundays”), and it reflects the brand's commitment to infusing every piece with the spirit of adventure, creativity, and family connection. Read More.